Team Branding with a Kick

Disrupting a famous ad agency logo and designing sportswear for a football cup

Disrupting a famous ad agency logo and designing sportswear for a football cup

In 2018, TBWA participated in a cross-agency football cup in the Philippines. From logo to uniforms, a visual identity of the team ‘Yakalz’ (named after their office street) was designed. Using their iconic backslash, it was disrupted to form typography and patterns, which also resemble a knee kick in football.

From the TBWA 'Backslash' to the Yakalz Team 'Y' logomark

Credits

Designer - Byron Co

Project Lead - June Castelo

Photo - Adobo Magazine

Client - TBWA\SMP

↑Back to Top