MXL'S Identity in Motion

Choreographing a motion ident for the Motion Experience Lab using typographic generative design

MXL'S Identity in Motion
Choreographing a motion ident for the Motion Experience Lab using typographic generative design

The ident for the Motion Experience Lab draws on the language of dance. Rhythm, repetition, return. Typographic forms are distorted in a glitch aesthetic that mirrors both precision & improvisation. The result is a kinetic identity that feels alive in its repetition.
Credits
Art Direction & Motion Design - Byron Co
Sound Design - Malte kern & Evrim Yilmaz
Mentorship - Nina Juric, Lafkon
Client - Motion Experience Lab
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