Contadina: Taste Meets Vision

Art direction for culinary icon Nigella Lawson in a brand collaboration

'View of Tuscan Landscape' by Byron Co, 2024
Contadina: Taste Meets Vision
Art direction for culinary icon Nigella Lawson in a brand collaboration

In 2016, culinary icon Nigella Lawson was featured in a photoshoot and TV commercial for Contadina. The creative vision was to craft a refined yet authentic aesthetic that reflected Nigella’s natural charisma and Contadina’s dedication to quality ingredients. 

Through lighting, composition, and atmosphere, the art direction achieved a balance of intimacy and sophistication across every frame. Working alongside photographer BJ Pascual and the film crew, curated visual elements were seamlessly tied into the ad campaign. From wardrobe to production design, each detail was carefully considered to ensure authenticity, bringing to life Contadina’s promise of fine Mediterranean flavour.
Photograph by BJ Pascual, 2016; Edit by Byron Co, 2024
Photograph by BJ Pascual, 2016; Edit by Byron Co, 2024
Scene from 'Origins 30s', 2016; Re-edit by Byron Co, 2024
Scene from 'Origins 30s', 2016; Re-edit by Byron Co, 2024
On Set with Nigella Lawson, Manila, 2016
Product key visual for Contadina
Credits
Art Direction – Byron Co
Creative Direction – Abi Capa, Manuel Villafrania
Agency – TBWA\SMP
Photography - BJ Pascual
Video Production – How's Everything
Client – Del Monte Philippines
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