AdverCity: Exhibiting Creative Journeys
Curating and creating an exhibition identity system for a collective student showcase
The 2015 AdverCity exhibition invited audiences into a city built on creativity. A key visual was conceptualized as a cityscape representative of the interconnected journeys of the Advertising Arts students. A bold graphic identity transformed the exhibit into a cohesive world where each project found its spotlight.
Credit
Design & Art Direction - Byron Co
Illustration - Jordan Jacinto
Client - University of Santo Tomas